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Investment Profile

Goals, Time Frame, Risk Tolerance

Asset allocation is a critical factor in portfolio structure.

A personalized investment analysis and portfolio consists of the following process:

  1. Determine risk profile and financial objectives
  2. Determine asset allocation policy
  3. Diversify and manage assets
  4. Monitor and rebalance portfolio
  5. Communicate results

Investment Objectives

The following factors help determine investment objectives:

  • Asset Growth
  • Wealth Preservation
  • Minimizing Taxes

Holding any particular asset class longer can decrease the variability in the return (risk).

Allocation, Allocation, Allocation

Asset allocation is often considered the single most critical factor in overall performance of investments.

Risk Management

Risk may be decreased while maintaining a given level of return, or return may be increased while maintaining a given level of risk.

Diversified Portfolios Make Sense

Diversified portfolios with risk/return profiles ranging from very conservative to very aggressive can be developed. Asset allocation policies are customized to personal objectives, time frame and risk profiles.

Rebalancing maintains the asset class exposure within the asset allocation policy. Without rebalancing, the asset mix may become inconsistent with asset allocation policy.

Communication is Key

Communication is a key component throughout the entire process. Tracking results allows for comparison between stated objectives, opens dialogue regarding portfolio management, and provides the opportunity to rebalance the portfolio due to changes in the asset allocation process.

Depending on client needs, our communication methods may include telephone calls, personal visits, and comprehensive reports. Our software packages provides easy-to-understand reports which include consolidated account statements, quarterly account performance reporting, and detailed tax reports.


Securities offered through 1st Global Capital Corp. Member FINRA, SIPC. We currently have individuals licensed to offer securities in the states of California, Delaware, Florida, Illinois, Maine, Maryland, New Jersey, New York, Pennsylvania, Tennessee, Texas, Vermont, and Virginia. This is not an offer to sell securities in any other state or jurisdiction. Asher Financial Advisors, LLC, is not affiliated with 1st Global Capital Corp.



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Asher & Company, Ltd. is one of the largest regional firms in Philadelphia serving clients locally, nationally, and internationally.